AI PDF Product
Orchestrated a full-channel global GTM strategy spanning brand video production, multi-language SEO, PPC, influencer marketing, GEO optimisation, and content matrix operations — driving 13M+ impressions and 300K+ new sales from a single major version launch.
The Challenge
The client was preparing a major version upgrade of their AI-powered PDF editor and needed a unified, multi-channel go-to-market strategy to maximise launch impact across 9 global language markets. The challenge was to coordinate brand creative production, PR outreach, paid advertising, influencer partnerships, SEO, emerging AI search optimisation, and social content operations into a single cohesive campaign — while ensuring each channel reinforced the others for maximum impact.
Our Strategies
Brand Video Production
Designed the brand visual identity around the product's core selling points and produced both 3D animated and live-action videos in long and short formats for YouTube, Instagram, and TikTok.
PR & Media Coverage
Wrote and distributed press releases around the product launch and key feature upgrades through major overseas tech and industry media outlets to build authority and amplify reach.
Influencer Marketing
Partnered with overseas tech and education KOLs on YouTube, Instagram, and TikTok, producing tutorial and creative review videos with trackable bio links for performance measurement.
Multi-Language SEO
Executed keyword research, content matrix building, landing page optimisation, internal link structuring, and technical SEO improvements across all 9 core language markets to drive sustained organic traffic growth.
Google PPC Advertising
Developed market-specific keyword strategies based on local search behaviour, and continuously optimised ad structure, creatives, and landing page conversions to improve ROI and achieve stable user acquisition across all core markets.
GEO & AI Citation Growth
Built a comprehensive AI search optimisation strategy: published structured AI-friendly content (FAQs, tutorials, feature breakdowns), participated in Reddit and Quora discussions, established tech media partnerships for reviews, and managed user reviews on G2 and Trustpilot — all to increase visibility in AI-generated search results from ChatGPT, Perplexity, Google AI Overview, and others.
Content Matrix Operations
Built and operated content matrix accounts on Instagram and TikTok focused on office efficiency content. Established a data-driven content testing and horse-racing system: batch-produced short-form videos, ran small-budget ad tests, filtered winners by engagement metrics, then scaled ad spend on proven content to achieve predictable viral reach.
Launch Event & Promotions
Planned and executed the major version launch event including limited-time discounts and promotional campaigns, synchronised across the website, email, ads, and social media channels to drive conversion and sales.
Results
- 1,100+ content pieces launched across all channels simultaneously
- 13M+ total promotional impressions across global markets
- 300K+ new sales attributed to the launch campaign
- US market brand advertising CPM consistently below $0.02
- Featured in Macworld, TechRadar, and PCWorld
- Top-tier KOL collaborations with 4M+ subscriber creators
- Continuous AI citation growth across ChatGPT, Perplexity, and Google AI Overview
- Repeatable content matrix producing monthly viral videos with 1M+ views
“The coordinated GTM launch exceeded all our expectations. Having every channel — from brand videos to influencer partnerships to AI search optimisation — fire in sync made this our most successful product release ever.”